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Assisted Colon Preparation Service
Endoscape plans to spin off a vertically integrated company (see Company page for more information), which will be the first and only company addressing the screening population’s needs for a gentler alternative to present colon preparation method by providing Assisted Colon Preparation (ACP) products and services for colonoscopy patients.
Based on an exclusive limited license of a core intellectual property of Endoscape, the new company designs and manufactures a colon lavage system and offers a novel colon lavage service to the screening population at the colonoscopy procedure sites or neighborhood service locations.
In a colon lavage procedure, the colon is directly cleaned from inside under visual inspection with fluid infused through a tube inserted all the way to the cecum. The colon lavage is performed by a trained technician and customers are required to take only a mild at-home preparation. Initially, the colon lavage system product will be used exclusively by the spin-off company in performing the ACP service. Features of the ACP service are:
Ÿ Only alternative to conventional oral colon preparation Ÿ Offered to consumers scheduled for colonoscopy, screening and diagnostic/therapeutic Ÿ 10 to 20 minute long on-site service Ÿ Target consumer price: $100 ~ $250 depending on service location Ÿ No or mild sedation required Ÿ Consumer service – No therapy/diagnostics performed, purchase decision made primarily by patient Ÿ Relatively inexpensive to setup a service operation Ÿ Helps reduce colonoscopy pain – Colon repositioned for easier insertion of endoscope
Advantages of Assisted Colon Preparation
Ÿ Cost effective – Lower net procedure cost through elimination of repeat examinations Ÿ No major side effects – Vomiting, nausea, abdominal pain, kidney problem Ÿ Guaranteed high colon preparation quality – No repeat examination, Improved polyp detection rate Ÿ Little lag between colon preparation and colonoscopy – No degradation of prep quality overnight Ÿ Possibility of bundling colon preparation and colonoscopy
Consumer/Provider Adoption Drivers
Ÿ Dire needs for less traumatic colon preparation method Ÿ Choice of colon preparation method dictated primarily by patient preference Ÿ Improved patient throughput and income for providers Ÿ Reduced patient anxiety – Increased patient compliance with the screening colonoscopy Ÿ Availability of on-site colon preparation – Differentiating factor for colonoscopy service providers Ÿ Colonoscopy with reduced or no sedation – Procedure cost reduction
Factors Influencing Reimbursement/Out-of-Pocket Cost Reduction
Korea Ÿ Screening colonoscopies not universally covered by payers, national or private Ÿ Low cost of colonoscopy – $55 (national healthcare) to $200 (out-of-pocket) Ÿ Sedation cost billed separately – $50 to $115, out-of-pocket Ÿ Premium Health Check-up Centers – Subsidy, a significant marketing tool in crowded market
US Ÿ Coverage compelled by demand – Inclusion of prep (sedation) into colonoscopy cost structure Ÿ Increase in screening compliance – Coverage justified by cost effectiveness improvement Ÿ Subsidy from providers – Significant marketing tool among competing providers Ÿ Overall colonoscopy cost reduction – Elimination of repeat examinations |
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Services
A New Era of Colon preparation
Simple and Intuitive Colon Preparation
Colon Preparation: Consumer’s Choice |
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